When we came up with the concept to be used for the Heart Chocolate Ad, that was to be placed in Time Magazine, we had decided that it would be better to shoot the girl and the chocolate bar at two separate times and merge them together in post production. This would allow us to have more flexibly of where the bar would go on the ad based off of where other elements would need to be placed. Not only did this work well but the separate bar shots also came quite in hand for other marketing materials.