TOLETTA is a premium toilet seat cover manufacturer that targets the luxury and socially conscious woman. Among their various campaigns this one was bloody different and you can see what I mean in these campaign images. As you can see the whole idea was that Tolettas are just so awesome that you would literally fight to get your own.
Toletta had us take the images and incorporate some minor element. The idea was to make it clean and simple, putting all the attention in the photo but still containing key information. On top of this, since no Tolettas were in the photos originally it was up to IN Creative to render them in. With some careful planning, photography of the product here in our product photography studio, and some photoshop work we were able to incorporate the packages into the images so that they looked as if they were there from the beginning.
IN Creative.